Google Ads headline 2

Spectacular deals are right here on Udemy. Join Millions of Learners From Around The World Already Learning On Udemy Award-Winning Google Ad Management Professionals Maximize Google Ads Profits Google Ads Headline Formula #2. Get Hyper Local. What do plastic surgeons, attorneys, and pest control companies have in common? They all compete locally for business. (And they're all featured in this second formula.) They're competing against other companies with deep pocket books that want the same precious few clicks. When ants take over. When you've been screwed. When the bags under your eyes look saggy and you're trying to get on the next Housewives of Orange County. The first two headline fields are required, while the third is optional. The extra headline field allows you to include additional text in your ads. You can use up to 30 characters per headline. The headlines will appear next to each other, separated by a vertical pipe (|). Depending on the size of your potential customer's screen, they may wrap to a second line Headline. People are most likely to notice your headline text, so consider including words that people may have entered in their Google search. Your text ad consists of three headlines where you..

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• Use description 2 to emphasize your call-to-action. Look at your keywords in your AdGroup to use description 2 as an opportunity to improve your quality score. Remember that it might not always show, so don't depend on the copy to get your messaging across. Google Note: Your ad might not always include all your text
• Google has improved your Expanded Text Ads by making them even larger - by adding headline 3 and description 2 to all your expanded text ads in early 2019
• My Best Headline Hack: Only Include Part of Your Ad Group's Main Keyword. One of the hardest things in Google Ads is writing a headline that makes an emotional impact. You have so few characters (25 to be exact). My recommendation is to only include part of a keyword, as it will give you more flexibility to stand out. Let me give you an example. You have the following keywords in an ad group
• Protip: In your ad testing be sure to test variations where you switch the content of headline 2 and 3 to see which performs better. Description 1 - 90 characters The description lines are where you have more space to describe your products

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• Juniqe is an online shop that specialises in selling posters and prints. Having been around for several years, they primarily rely on Google ads to drive traffic to their website. Why It's Great. The headline for the ad includes their brand name and domain URL which is a great way to differentiate themselves from other shops. To grab readers attention they use the registered trademark symbol on their brand name to show they're not just a small dropshipping store. If you're.
• destens das Hauptkeyword in der Headline enthalten sein. Stilistisch muss der Text den üblichen Standards entsprechen. Kenntnis der Rechtschreibregeln ist das Mindeste, was Sie von Ihrem Texter erwarten dürfen, besser ist es, er oder sie weiß Kunden zu begeistern und kann auf ungewöhnliche Sonderzeichen, Majuskel-Schreibungen sowie Redundanzen gut und gern verzichten
• Bilder: Titelbild: iStock / gettyimages: Rawpixel; Bild 2: Screenshot Google Suche; Bild 3: Screenshot Google Ads Interface (ads.google.com); Bild 4: iStock / gettyimages: Choreograph; Bild 5, 6, 7, 8: eigene Auswertung; Bild 9: Screenshot Google Suche; Bild 10, 11, 12, 13: eigene Auswertung; Bild 14: Screenshot Google Suche mit eigenen Anmerkungen; Bild 15: iStock / gettyimages: ojogabonitoo ; Bild 16: Screenshot Google Suche; Bild 17: iStock / gettyimages: Cenkerdem; Bild 18.

The Complete Google Ads Masterclas

1. Google Text Ads Best Practices. No matter whether you are new to Google Ads or a seasoned PPC expert, there are certain best practices that everyone needs to follow. Here are some of the Google Ads best practices for marketers: 1) Keep an Eye on the Ads of Your Closest Competitors . Compare the ad copy of your closest competitors
2. The first template puts your professional title in front of the location, such as Dentist in NYC. The second headline puts the professional title after the location, so NYC Dentist. This may seem too simple to work, but that's the trick. Google Ads headlines need to be simple. You have a fraction of a second to grab the attention of Internet searchers, and telling them you are what they are seeking is the best way to do it
3. Headline 2 gives the user a big reason to want to do business with you (a benefit or call to action in most cases). We're starting the headlines with relevancy and ending with a known message. The headline 3 can show after the headline 2; but it might not always show. That means if you use the headline 3; you will NOT know how your ad will end as sometimes it will end with the headline 2 and other times it will end with the headline 3. Google does not provide stats to show you.

Google Ads Update Headline and added Description. Watch later. Share. Copy link. Info. Shopping. Tap to unmute. If playback doesn't begin shortly, try restarting your device. Up next in 8 Text Ad - New 3rd Headline & 2nd Description Text Ads (Formerly called Expanded Text Ads) Headline 1: 30 Characters Headline 2: 30 Characters Headline 3: 30 Characters Description 1: 90 Characters Description 2: 90 Characters Path 1: 15 Characters Path 2: 15 Character Google Ads doesn't say how many headlines it will use. But you can pin lines so that certain lines of text always appear first (such as your company name or a line matching the keywords in the ad group). You can pin up to three headlines for the first three positions. Descriptions work similarly. Google Ads will take the headlines and description you feed it and then show them in any. Google's Responsive Search Ads will automatically test different headlines in different positions to see how they perform in headline 1, 2, and 3. And every headline won't show every time. The same is true for your descriptions. This allows Google to find the very best message for each different user, keyword, and device they search on Bisher standen Werbetreibenden zwei verschiedene Headlines und nur eine Beschreibung zur Verfügung, die auf 80 Zeichen begrenzt war. Mit dem Update ermöglicht Google mehr Variation. Der Suchmaschinenriese schreibt dazu im hauseigenen Blog: To get started, try adding a third headline and a second description to your existing text ads. For example, if you're a retailer using two headlines.

Text based search ads are usually the first results to appear before organic results. This year, Search Engine Land reported that in a survey of people who said they clicked on a paid search ad in the past month, 49% said they clicked on text ads, while only 31% clicked Shopping ads and 16% clicked video ads. Every word counts to optimize your ads. We wrote this post so you could learn from some of the best by taking note of what companies with successful Google ads are doing Option 1 (empfohlen): Sie fügen die standardmäßigen Spaltenüberschriften des Google Ads Editors ein. Im nächsten Artikel dieser Anleitung finden Sie eine Auflistung der Spalten einer CSV-Datei. Option 2: Sie verwenden Ihre eigenen Spaltenüberschriften oder lassen die erste Zeile frei. Sie werden beim Importieren der CSV-Datei Gelegenheit haben, Spaltenüberschriften auszuwählen oder zu ändern Google Ads may be tough, but when you get them right, paid ads can bring you $2 for every $1 you invest. Pay-per-click (PPC) visitors are 50 percent more likely to purchase than organic visitors, according to Unbounce, and paid ads can increase brand awareness by up to 80 percent.. These six Google Ads examples provide insight into ways to make ads work, from FOMO and social proof to benefits.

Your ad's headline is a very important factor in getting click throughs and attracting the right lead. In this video tutorial I will show you how to find top.. Keyword placement in ads can also play a large role. I highly recommend you test keyword placement within your ads to see what works best. Sometimes it's best in Headline 1. Sometimes Headline 2. And sometimes it's best used in a sentence in a description. You won't know until you test! That's just the ad copy component. What about the. Anonymous Ad Preview Tool - Google Ads An ETA is known as an Expanded Text Ad in Google. The character limit for Google Text Ads are currently 30 for Headlines (of which you have the option to use 3), 90 for Description Lines (of which you have 2), and 15 for your Ad Path (of which you can use 2). In total you have the option of using 300 characters Do you have to include 3 headlines in Google Text Ads? No. Google only requires 2 headlines per ad, and the 3rd is optional. How many characters can you put in each headline? You can include up to 30 characters per headline section. Do all 3 headlines show up on every device? Headlines may appear different depending on the device. Sometimes, they can wrap to a second line. The 3rd headline is.

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1. Google Ads Smart campaigns make it easy to get your ads up and running. Part of setting up your campaign is deciding what to say in your ads — and we're here to help. Choosing the right words, using the right tonetone, and sharing the right information can feel intimidating if you're just getting started
2. All headlines appear next to each other, separated by a vertical pipe (|), like this: The headline may wrap to a second line, depending on the size of the user's screen. For instance, this is a wrapped headline on a mobile screen: 2. Description. Google Ads allows two 90-character description fields, giving advertisers plenty of control.
3. Part 2: Google Ads Networks And Format Types Overview. Now that you have a complete understanding of the various components and factors that influence your ads and choice of format types, it is time to begin exploring all of the Google Ads format types that marketers can use to advertise their products to customers. Google Ads Networks. Google separates its ad platform into two networks.

New feature: You can now add a third headline and a second description to your Google text ads in Channable.The expansion of the headlines and the descriptions makes it possible to add more information to your ads. You can add the Headline 3 and Description 2 in the Ad templates tab in the Build step. Read more about how to build Ad templates here Google is letting advertisers add an additional headline and description to text ads. In total, text ads can now have up to three headlines and two descriptions

Headline 1; Headline 2; Description Line; Final URL; Path 1; Path 2; Once this is set, go to the Expanded Text Ads option in the Google Ads Editor, select Make multiple changes, and paste everything there. Process, review, and save your changes. Voila! If you enjoyed this article, you'll probably like: How to Use Google Keyword Planner for Google Adwords Management . In Google Adwords. AdWords text ads allow a two 30-character headlines and one 80-character description lines. You also get to add two 15-character URL path fields (this doesn't have to be the actual landing page URL, but theContinue ReadingGoogle Ads Ad Length Too Longer headlines for select ads on Google Thursday, February 03, 2011 We're continually testing variations of our search results page to optimize performance for both you and our users. Similarly, you're probably always trying to find ways to maximize each line of your ad to get your message across to users. To help, we'll soon be making a change to certain ads that will allow you to. Step 1: In your AdWords account, click the Campaigns menu, then click on the Ads tab. Step 2: Click Edit > Upload Spreadsheet. Step 3: Choose the file you saved and click Upload and Preview. Step 4: Google will now show you the number of ads that will be added. This should be the no. of new expanded text ads that you added in step 2 of the Make.

7 Ready-Made Google Ads Headline Formulas to Make Your

1. g Google Ads Display Sizes. We've listed the top five best-perfor
2. Alternatively, you can also use Google Ads Editor to make the bulk changes and then upload all the new ads at once. Lastly, you can export the ads to a spreadsheet, edit there, then import the new ads. 3. Reply. Share. Report Save. level 1. 2 days ago. Editor. Consider using: Sorting, filters, select all, find/replace. All can be done within Editor. 2. Reply. Share. Report Save. level 1. 2.
3. Das Abrechnungssystem von Google Ads zeichnet sich vor allem durch seine Übersichtlichkeit aus. Sie legen fest, wie viel Sie ausgeben möchten, und erstellen basierend auf diesem Budget eine Kampagne. Sollten Sie dennoch Fragen haben, enthält dieser Leitfaden umfassende Informationen, z. B. zur Einrichtung automatischer Abrechnungsoptionen sowie zur Einlösung von Gutscheincodes. Außerdem.
4. Google Ads can produce a serious return on investment. But oftentimes, it takes a serious upfront investment to make that happen. Sadly, tons of potential advertisers get turned away from Google Ads in fear of losing their marketing budget. But just like any marketing tactic, you aren't guaranteed results. If you are, run for your life.

The key is to always have 2+ ads running in each ad group so you can run split tests to find the headline winners. How to Set Up Google AdWords Ads in Google Maps; The 6 Big Future Trends in PPC Advertising; Each part of your ads corresponds to a different part of your on-page SEO: AdWords Ad Headlines Title Tags. Which headline formula drives more clicks through your PPC campaigns? Do You need a headline that grabs the readers' attention, correct keyword usage to make Google happy, a CTA, a display URL that shows just how relevant your landing page is to the searcher, and more. Stuffing all your values, offers, and creativity into the space that Google allows for your ad can make you feel like a Genie squeezing himself into a lamp. Trying to squeeze your CTA into Google. Dynamic ad copy headlines. Keywords are not the only difference between a DSA campaign and a regular text ad campaign. The ad headline that is shown when a DSA appears on the search engine results page is dynamically created from Google. The information that populates a DSA headline is pulled directly from the site or feed. Advertisers still need to write a description line for the ad, but.

How Does Google Ads Generate Responsive Search Ads? Google allows advertisers to define up to 15 headlines and four descriptions for their ads. To make use of responsive search ads, an advertiser must define at least three headlines and two descriptions. Google will then attempt to combine headlines and descriptions to create an ad that most closely matches a user's search query, as they. Tip 2: Use Geotargeting. Google Ads lets you adjust your bids to certain locations. You should use the feature to optimize your bids and save costs. After all, your goal should be to have a high. (2) Upload the list to Google Ads. (3) Translate the list into an audience list and make it available for targeting. (4) Customize your creatives with special offers or incentives that are specific to this audience. Q.110 - Peggy Owns A House-Cleaning Service. She Built A Booking Website And Is Ready To Promote Her Services Online. She Wants Her Ads To Reach People Actively Looking For. Ob der Suchende Ihre Google Ads Anzeige klickt oder nicht, hängt oft von Kleinigkeiten ab. Unser Anzeigenvorschau-Tool unterstützt Sie bei der Erstellung Ihrer Google Ads Anzeigen und Anzeigenerweiterungen.Das Tool zeigt Ihnen, wie Ihre Anzeige in den mobilen oder Desktop-Suchergebnissen dargestellt werden. Geben Sie einfach den gewünschten Anzeigentext ein und sehen Sie sofort, ob Ihre.

Google testing new format for Headlines in top ad slots. Looks like Headline 1 is much larger than Headline 2. Doesn't appear to be happening for lower ad slots outside of top 4 Looks like. Use expanded text ads to promote products or services on the Google Network.This ad format supports: Multiple headlines. This ad type has two headline fields concatenated together with a vertical bar (|) separator.Note: Starting in v201809, a third headline is available. It is concatenated in the same manner as previous headlines How to Use Google Ads to Promote Your Business. Getting started with using Google Ads can be quick and easy. The Google Ads platform takes you through each step and provides tips along the way. C

Google's Expanded Text Ads - Understanding Headline 3 and

• In this case, you can contact the Google Ads support team and request a human review to get a special exemption. 2. Capitalization issues. One of the most common reasons for having Google ads disapproved is capitalization used incorrectly or not for its intended purpose. It may feel natural or tempting to highlight certain elements of your ad.
• You can quickly scan the copy with the keywords that are a good fit for your business, and then include them in the headlines of your own ads. So sneaky, yet so effective. 2. Use higher-converting ad copy . Of course, there's more to a good ad than just keywords. Including competitive keywords in your headlines and ad copy will help your ads rank for specific terms, but it won't always.
• The display URL displayed beneath the headline in your text ads, but it doesn't function as an active link. Google requires that the root domain name be included in the display URL, but you have the flexibility to add a subdomain or subfolder to the domain displayed. This is a great place to reiterate your offer, specify your store/office location, or show a call to action. Ad Extensions.
• Google recommends adding at least one responsive search ad per ad group, and getting Good or Excellent ad strength for your responsive search ads. If you have text that should appear in every ad, then you must pin it to either Headline position 1, Headline position 2, or Description position 1
• Additionally, depending on the size of the ad, Google Ads may cut off the end of your headline or description if it doesn't fit. By keeping the copy short, you can avoid this as much as possible. Pro Tip: Try writing down any words that are absolutely necessary to make the ad work. Once you have those, prioritize them and make sure the most important ones make it into your headline. Try to.
• Google's digital analytics tool which provides visitor data for insights into people's behavior on your website. Linking Google Ads to Google Analytics will provide you with a rich set of reports about the performance of your campaigns and how people engage with your website content after they've clicked on your ad

About text ads - Google Ads Hel

Unlike traditional search ads, Google can rearrange these headlines and descriptions to create more than 43,000 variations instead of a single static ad. When creating a new responsive search ad, Google requires a minimum of three headline and two description line variations — you don't have to create 15 headlines and four descriptions, but it's worth brainstorming that many. With more. With Responsive Search Ads, Google will test a variety of headlines and descriptions in different positions to find the best-performing message for your potential shopper based on keywords and devices. The ability to pin headlines and descriptions allows you to ensure a certain headline or description shows in every combination or in a specific order. This is handy if you have a certain. In this video, I will show you exactly how to run ads on Google in 2020. Google adwords is an online advertising platform developed by Google, where advertis.. Google ads give you control over your advertising budget. Set a monthly budget cap, and never go over it. Plus, you can pause or adjust your spend anytime. Learn more about setting a budget . Monthly budget cap Adjust anytime $ $$$ Partner with Google to find the right customers With Google Ads you can reach more relevant customers within your budget. Plus, our smart technology will help you. 01/22/2020 Diving into the world of PPC Advertising can be intimidating. As PPC Hero bloggers we know this and have put together a helpful, Beginners Guide to Setting Up a Google Ads Account. The Google platform is typically the first engine we recommend testing when new to PPC advertising. The guide is designed to [

Google Search Ads Now Offers Headline 3 & Description 2

1. Sometimes, comparing how a given headline or final URL performs against others will provide insight in creating new ads. Ad Performance Report generates a Google Spreadsheet with a number of interesting distribution charts. A new Ad Performance report gets created whenever the script executes. You can access all of these reports in Google Drive. Optionally, the script can also email the report.
2. Google Ads is a paid online advertising platform offered by Google. Originally called Google Adwords, the search engine company rebranded the service as Google Ads in 2018. The way it works remains essentially the same: When users search a keyword, they get the results of their query on a search engine results page (SERP)
3. This rings true as of February 18, 2021 when Google announced that Responsive Search Ads (RSAs) will now be the default ad type when you're looking to create ads for a Search campaign

7 Tips To Rock Your Google Text Ads Headline - Kick Ad

Watch a New video about Google Ads Here:https://youtu.be/WqajQ7DuWjwGet Your Free Online Store Success Pack Here: http://www.effectiveecommerce.com/ESAThis v.. Im Bereich B2B und bei Google-Ads-Konten mit nur wenigen Conversions (weniger als 20) sieht das anders aus.Aufgrund der geringen Anzahl von Klicks und Conversions verursachen die Smart-Bidding. For many years Google Ads (formerly AdWords) allowed 25 characters for a single headline and two lines of description text at 35 characters per line. The

Ad Writing 101: Efficient AdWords Headlines That Help You

1. Google's new Responsive Search Ads can show 3 headlines, longer descriptions The new ad format, now in beta, offers more real estate and dynamically combines an advertiser's headlines and.
2. The headline is the first line of your ad. The short headline will appear in small ad spaces, and the long headline will appear in larger ads. Be sure to avoid commonly rejected text like all caps, too many exclamation points, and curse words. Click the next ad in the group, and repeat steps 2-4 until all ads you want to include are customized
3. Wenige Klicks und Conversions im Google-Ads-Konto? Das erschwert Automatisierung. Mit diesen Tipps schafft ihr es trotzdem, Googles Smart-Bidding-Strategien erfolgreich einzusetzen. Zeit sparen.
4. Google Ads. 1,435,336 likes · 10,858 talking about this. The official page for updates, tips, and inspiration from the Google Ads team. Official Google Ads blog → goo.gle/3qq76hu Google Ads Help..

Google Ads Ad Copy Generator - Free PPC Tool for Writing

Creating a Google Discovery Campaign is straight forward if you are familiar with the Google Ads interface. 1. Create a new campaign by hitting the + blue icon on the campaigns page Google Ads. 1,435,370 likes · 10,015 talking about this. The official page for updates, tips, and inspiration from the Google Ads team. Official Google Ads blog → goo.gle/3qq76hu Google Ads Help.. Du möchtest in der Onlinewerbung als lokales Unternehmen so richtig durchstarten? 🚀Dann los! Ich zeige dir heute, wie du schnell und ohne viel Gelaber eine. Search the world's information, including webpages, images, videos and more. Google has many special features to help you find exactly what you're looking for

10 Best Google Ad Examples [Top Google Ads Revealed

Google Ads. 1,433,680 likes · 10,825 talking about this. The official page for updates, tips, and inspiration from the Google Ads team. Official Google Ads blog → goo.gle/3qq76hu Google Ads Help.. Dans cette vidéo découvrez un produit gagnant sur Google ads.Réserve ton coaching offert de 30 minutes en m'envoyant un message sur instagram : https://www.i..

10 Tipps für erfolgreiche Ads Werbung bei Googl

All of the headlines for these ads are created using dynamic generation from Google. That means Google is creating a headline for you based on the search that was performed along with information which it pulled from your site. So, what do you have to do? Simply write a description line for the ads which can be adjusted at a later time. This is similar in some ways to text pay-per-click. Google Ads is testing showing a hyperlinked subheadline or subtitle below the main headline or title of your Google Ads. PPC hubbub posted a screen shot of this on Twitter and Ginny Marvin at. Google Ads is testing showing a hyperlinked subheadline or subtitle below the main headline or title of your Google Ads. PPC hubbub posted a screen shot of this on Twitter and Ginny Marvin at Search Engine Land was able to replicate it Responsive display ads are a new offering that Google has been pushing advertisers to adopt. What's unique about these ads is that they're created in pieces. You upload up to 15 images, 5 headlines, 5 descriptions, and 5 logos. The platform then combines these pieces into varied ad unit combinations for every available size However, in the case of Google Ads, it's one of the only visual symbols to indicate an increase of volume of the ads' voice.' Google seems to know how useful this symbol is in capturing attention, which is why we are limited to using it once within the description lines and never within the headline or display URL. Take caution in which part of your ad you want to highlight with.

Google-Ads-Anzeigen optimieren: 7 Tipps auf dem Prüfstan

We've put together the ultimate guide to Google Ads ad extensions (including the latest 2020 options and upcoming extensions) to help you improve your campaign performance and bottom line. Ad Extensions: Key to Solving Your Google Ads Pain Points. Google Ads is a grind. It's filled with pain points that you could never have imagined. If you. Google lets you to enable 2-step verification on your account. There are three possible scenarios for enabling 2-step verification, and the Google Ads API behavior varies in each case. Case 1: A user turns on 2-step verification on their own Google account. A user may decide on their own to turn on 2-step verification for their Google account.

How to Create Compelling Text Ads on Google (with Examples

Google Ads optimization can seem like a giant mountain to climb, even for the most experienced of advertisers. However, if you start with the most important Google Ads optimization hacks, you can slowly build results by streamlining your Google Ads marketing strategy. Read on to discover our top 7 ways to optimize your Google Ads campaigns and become an ad campaign pro. 1. Save time and money. This is how you integrate data to Google Analytics and connect Google Ads to Power BI. Method 2: Using the Google BigQuery connector to connect with Power BI. BigQuery is Google Cloud Platform's enterprise data warehouse for analytics. BigQuery performs exceptionally even while analyzing huge amounts of data & quickly meets your Big Data processing requirements with offerings such as exabyte. Sofort 100% messbare Ergebnisse. Persönliche Betreuung von Anfang bis Ende. Strategieberatung, Optimierung & Web Analytics - alles aus einer Hand In this article I will be giving you steps to integrate Google Ads (Admob) using the new Android Plugin System, which was introduced with Godot 3.2. This new system makes it possible to integrate Google Ads without having to create new templates. But instead it makes it possible to automatically include plugins when you build the game for Android. Meaning we don't have to rebuild any. Google Ads sitelinks are ad extensions that allow advertisers to promote up to four additional links to their website within one PPC ad. These links typically lead to pages beyond the ad's main landing page, directing users to specific parts of your site that may be more applicable to their search intent straight from the search engine results page (SERP). Before we discuss more benefits and.

You can talk about additional production or service information that isn't mentioned in your headlines. Google Ads Update #9. Elevate Video Campaigns with New Extensions for YouTube Ads. YouTube has over 2 billion users worldwide. As a social media app, it's just behind Facebook and well ahead of sites like Instagram. As a video platform, it's unparalleled. As such, it's a fertile. Does anybody have any experience with Google's Adsense ads working in Angular 2? Is there a different, proper way to do this? angular adsense. Share. Improve this question. Follow edited Apr 7 '18 at 8:55. jaibatrik. 5,007 6 6 gold badges 28 28 silver badges 60 60 bronze badges. asked Jun 1 '16 at 23:49. Corey Ogburn Corey Ogburn. 21.6k 25 25 gold badges 106 106 silver badges 169 169 bronze. The Headline and Copy. What your Google Ads say to users is also an important element that affects your clickthrough rates. Your ad headline and copy need to stand out and encourage users to click. Related Content: 21 Viral Headline Examples and How You Can Copy Their Success. For instance, check out this Google Ad from Colors Bridesmaids. The headline lets users know they have a wide range of. Google has been busy with various changes this year. Most recently, Google is making updates to its Ads, offering advertisers more real estate and wiggle room in ad reach and creation with its 'Responsive Search Ads.' These Responsive Search Ads allow a third headline (for a total of three - score!) and 2 additional character spaces in the ad copy. This means more real estate to showcase. We can combine between 3-15 Headlines and 2-4 Descriptions into one ad unit, and let Google mix-and-match the ad entities using its machine learning algorithms to find the best performing combination of ad copy of the up to 43,000 variations. Google was even generous enough to let us keep some control over the combinations by pinning certain headlines, ensuring they only appear in the.